How do I know which shares I should invest in?

The attraction of direct equity investment is that you can tailor your investment strategy to your own needs. Some shares offer a relatively high immediate income, while others are geared more to future growth of both capital and income. Your needs, whatever they are in terms of security versus risk, or income versus growth, can be satisfied with a professionally constructed portfolio of stocks and shares.

But in order to construct that portfolio you need reliable advice. As the client of an APCIMS investment manager or stockbroker, you have real choice in organising your investments but can draw on our members' considerable knowledge of the stock markets, of constructing investment portfolios and of creating tax-efficient schemes to ensure the best possible return.